Gen Alpha may be new on the scene, but new research suggests that brands and retailers would be smart to start counting them in. According to a new consumer survey conducted by DKC’s analytics group, ...
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Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand
It might seem like Gen Z and Gen Alpha are very similar, but some agencies studying these younger cohorts have found nuances and distinctions in how they consume media, game and interact with brands.
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