Coke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’

Gen Z even gave it a nickname: the "fridge cigarette." That's why it was so strange when Coca-Cola introduced a new font that ...

Everyone's saying the same thing about the new Coca-Cola font

Yesterday we brought you the news that Coca-Cola has launched a new brand identity; a complete design overhaul by JKR with a strong focus on typography. This includes much more prominent use of the ...