Companies are steadily catching on to the idea that it makes good business sense to tailor an individual customer experience to the tastes and preferences of that individual, and big companies are now ...

In the context of guest experience, “personalization” and “customization” are often used interchangeably, but they do have distinct meanings. Let’s first define both: 1. Personalization involves ...

Personalization can be done down at the individual level (e.g., Amazon.com’s suggestions based on past browsing and purchase history), or at group or audience level (e.g., an intranet displaying ...

Leading companies are constantly looking for ways to drive growth, improve their bottom line and create a loyal customer base. In addition, the pandemic has caused a major surge in online consumer ...

Collectively, businesses are now more informed regarding the customers they serve. Prior to the existence of the internet and access to data, businesses knew very little about their customers’ ...

Most, if not all, people thoroughly enjoy an experience that’s tailored to their specific needs and interests. It makes an experience unique and allows for simplicity and convenience. Although not ...

It seems like the entire business landscape shifts every decade or so. We’re talking about one giant movement that affects all businesses regardless of industry or niche. In fact, one of these shifts ...

In a time where social media has afforded each of us the ability to promote our individuality—and even make a living off it—pushes for inclusivity and celebration of each of our differences have led ...

In today’s feature story publishing consultant Javier Celaya advocates the publishers glean as much information as possible from their end user transactions, whether during a direct sale or post-sale, ...

LONDON--(BUSINESS WIRE)--The latest market research report by Technavio on the global women apparel market predicts a CAGR of around 4% during the period 2018-2022. The report segments the global ...