Inspiring story of the day: "I don't make excuses for our standards. It is a highly visible organization" - How Dallas Cowboys Cheerleaders' iconic image comes with a dema…

The Dallas Cowboys Cheerleaders have spent decades building one of the most recognizable brands in professional sports.

No excuses for the Dallas Cowboys! Business strategy behind keeping professional cheerleading’s most valuable brand

Dallas Cowboys Cheerleaders director Kelli Finglass explains why protecting the squad’s famous image requires uncompromising ...
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Dallas Cowboys Cheerleaders bringing live performance to Wichita Falls

WICHITA FALLS (KFDX/KJTL) — A nationally-recognized performance group is making a stop right here in Wichita Falls this week. The Dallas Cowboy cheerleaders live tour is coming to the Kay Yeager ...

Dallas Cowboys cheerleaders refuse to slow down as fierce rivalry with Miami Dolphins squad reaches new heights

The Dallas Cowboys Cheerleaders are undergoing an intense training camp, spending seven consecutive days on photoshoots, ...

Dallas Cowboys welcome fans to Oxnard training camp with Opening Ceremony, cheerleaders performance

The Dallas Cowboys' training camp in Oxnard features an opening ceremony with performances and speeches before fans watch the team's Saturday practice.
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‘Often imitated, never equaled’: Dallas Cowboys Cheerleaders to bring live show to San Antonio

SAN ANTONIO — Get ready to be thunderstruck San Antonio! America's Sweethearts are bringing their iconic kicks, high-energy routines and behind-the-scenes moments to the Alamo City this spring. As ...

"There is anxiety...": Ex Dallas Cowboys cheerleader Megan McElaney breaks silence on the pressures behind the glamorous career

​The popular docuseries Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders is back on screen for the thid season again after a succesful run in the last couple of years, sparking excitement ...
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WATCH: Dallas Cowboys Cheerleader From Weehawken Performs On 'TODAY' Show

A New Jersey native who danced her way from Rutgers to one of the most famous cheerleading squads in the country took the stage in New York City on Tuesday morning, June 23. Kelly Villares, of ...