Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with Marketing Dive. The game launched Aug. 25. Designed by Zynga’s in-house gaming ...

Add Yahoo as a preferred source to see more of our stories on Google. Maybelline train advert Maybelline had a viral hit on its hands last week with a TikTok video that appeared to show a clever ...