Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

While it's been around since 2006, Roblox has taken the world by storm in the last few years (thanks to us being locked indoors for long periods). It's essentially a place for young gamers to ...

Greetings, fellow Robloxians! If you happen to be a hardcore Blox Fruits enthusiast, get ready to take your love for the game to a whole new level with some great new merchandise. From aesthetic and ...

Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of “Spotify Island,” a place where artists and fans will gather to ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Google is expanding its Play Points loyalty program with new ways to earn rewards and unlock perks, starting with a first-ever branded experience on Roblox and a lineup of exclusive merchandise. From ...

In partnership with WMG and Gamefam, players can meet a virtual version of the legend, play games and score merch inspired by Cher's iconic looks. By Jeff Benjamin Cher‘s chart-topping Christmas album ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

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Add Yahoo as a preferred source to see more of our stories on Google. Roblox will feature content from Ralph Lauren credit:Bang Showbiz Ralph Lauren is to sell digital merchandise in the online video ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...