Mr. Kipling maker Premier Foods ​posted a 4% rise in ‌first-quarter branded sales on Thursday, helped by strong demand for ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

They are a staple of the supermarket cake aisle and in many a school lunch box - Mr Kipling's cakes are some of the most popular in Britain. It doesn't matter if your favourite is a slice of Angel ...

Create bakewell tart, apple pie and country flavoured sponges with these new Mr Kipling cake kits for just £2.50 - only available at Asda SOON you will be able to bake Mr Kipling cakes from the ...

The new Mr Kipling unicorn slices feature vanilla flavouring with a mixture of a two colour pink batter, yellow mallow and purple icing, with a yellow unicorn decoration UNICORN cakes launched in Asda ...

The scheme, the brainchild of JWT London, left the creators with a literal mountain to climb as they were tasked with constructing the poster with 13,360 Mr Kipling cakes. After the build, the public ...

The £2.5m campaign will launch on 11 April and run for seven weeks across TV, OOH and in-store. It is also undertaking an ITV sponsorship, which kicks off in June, as part of ITV’s daytime ‘Everyday ...

Indulge in the softness of every bite with Mr. Cake's soft and fluffy cake creations! Perfectly moist and rich in flavor, these cakes are ideal for any sweet moment. Try them now and experience the ...