Omega has unveiled a bold new addition to its popular Seamaster Diver 300M collection, this time showcasing the signature diving color of orange. Long associated with enhanced underwater visibility ...

With the new Seamaster Diver 300M Series, OMEGA continues to refresh its culturally iconic timepieces. This time, the brand steers away from ceramic – a familiar material that dominated the model in ...

Omega made quite an impression with 2015's limited edition "Spectre" watch. It was the first time its iconic Seamaster dive watch had ever been available with a NATO strap. Now, with its latest ...

“I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear this watch,” says Lindy Hemming, the Oscar-winning costume designer who chose the Omega ...

As marketing associations go, making the watch that James Bond wears is pretty much the most powerful there is. Forget watches worn by racing drivers, or actors, or even actors who were also racing ...

Winter is a time of muted palettes – greys, blacks, and the occasional navy blue. It’s when the sun sets too soon, and the world feels just a little bit duller. Enter Omega’s latest Seamaster Diver ...

A James Bond film wouldn’t be complete without a cool watch, and for the past 25 or so years, that’s meant a cool Omega watch. For the fifth (and supposedly final) Daniel Craig entry in the franchise, ...

The Seamaster Diver 300M remains one of Omega’s most celebrated and iconic timepiece collections. Now, in 2025, the brand unveils a new series of models in bronze gold, combining adventurous spirit ...

This article was taken from the February 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by ...