After spending nearly a half-billion dollars to see “Shrek 2” in theaters this summer, consumers spent an additional $185 million buying the DVD over the weekend, according to DreamWorks. That figure ...
The result? A staggering three-day outlay — $70 million for Incredibles tickets and $185 million in retail sales for Shrek 2 (about 11 million DVDs, plus 1.1 million VHS copies). The moral for ...
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