In this workshop, Allegra Burnette will introduce students to Journey Mapping. A user journey map is a visualization of the steps your visitors go through in engaging with the museum during the visit.

When you and your team set out to plot your customer journey, the map you create and the journey you paint will be affected by the behavioural psychology of yourself and each of the team members ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

For years, customer experience teams have invested countless hours creating journey maps—those colorful wall charts dotted with personas, touchpoints and emotion curves. These artifacts have become ...