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YouTubeDharam Mentor Branding Lab
Consumer Behavior led to Product and brand innovation explained by Dharam Mentor
📍 Observation is the key. If you're launching a consumer product, start by observing consumer behavior. Here's a great example from Lipton. Lipton noticed that people carry water bottles with them every day. They fill them at home and take them to work, college, or wherever they go. Throughout the day, they keep sipping water from the same ...
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